How To Choose A Profitable Niche For Your Online Business by Looking at What You Know and Like

The first step in getting started with affiliate marketing is to choose a niche market to serve. A niche refers to the particular area you will be working in. Even if you do not feel like you are an expert in any one area, choose a niche that you are interested in and you can position yourself as an expert fairly rapidly.

To figure out which area is right for you draw three large circles on a piece of paper. Think of a three circle Venn diagram, where the circles all come together in the middle. The first circle, the one on the left, will be where you write down all of your interests and passions. These can be things you do currently, or ones that you have not been involved with for many years. In my circle I listed things like photography, writing stories, walking, spending time with my dogs, and teaching people how to use a computer.

The circle on the right is for your life and work experiences. These are the things you have done throughout your life, whether by choice or circumstance. I have had a lot experiences from being a step-parent to being a real estate broker, I have taught in the classroom and have appraised homes. It also includes being a cancer survivor and surviving an earthquake and a hurricane. Whether we chose these experiences or they were thrust upon us, they still become a part of our life experience and who we are.

The third circle represents the market. This is the way the system pulls together, because we must choose a niche where there are people who are willing and able to spend money for information, products, and services.

The sweet spot in all of this is where these three circles all intersect. As you work through this process you may want to add more to these three circles. If you are having difficulty with this part, ask the people who are the closest to you to tell you what it is that comes to mind when they think of you. My friends and family told me it was that I was willing to help them choose a computer and then get that computer up and running for them. They also said that they thought of me whenever they had something that needed to be written, whether it was for fun or for business. It was me who would get these people to get their ideas together and put it on paper, also I would work as an editor on the writing they had already done.

When I was deciding which are to focus on all these things came into my decision. Each time I go into a new niche, I go back and draw the three circles again to see where I should focus my time and energy.


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